How to increase Web Traffic through Content Writing

Content has become the single most important element for the success of your website. Earlier the developers of website were more inclined towards the design but with time they have understood that content can either make or destroy their website. The relevant and informative content on your website can bring maximum web traffic and make your site a big hit.

Alignment of Tone – Target Audience and You

Here we describe “tone” as a quality of writing that adds strength to your content and relevant to your prospective client. Your tone can be formal, informal, intimate, solemn, ironic, playful, etc.

An understanding of voice and tone in writing will give you an edge over the competition. Many writers ignore these elements, but these are the main ingredients that add flavor to your writing.

Even if your overall writing isn’t bad, the way you deliver or present your value matters. The purpose of writing is to give your audience a wake-up call — to inspire them, it will act as a “Call to Action”. Let your tone and vision draw the target audience closer to you.

As a golden rule goes, don’t use a professional or formal tone in your blog posts. You may get a few people to follow you, especially those who value professionalism over relevance, but sooner or later, you’ll struggle to attract new readers.

Leveraging & Sharing Third Party Content

Third-party content is the kind of content that you find on industry blogs, online publications, videos, online courses, ebooks, etc. The content doesn’t primarily come from you, so it is very important to know how you use it. You have to go a step ahead and showcase results from experiments, analysis, projects, etc. You could do a video, create a Slideshare presentation, record a podcast, write the article and turn it into an ebook that you could use to build your email list. Instead of waiting until something spectacular happens in your business, I encourage you to leverage statistics, experiences and results from other people.

Visualise and Focus on Individual

You need to visualize one person as the “targeted reader” for your content. That one person then stands in for the rest of your readers. Writing to one person at a time is one quick way to make your voice reach to each and everyone reading your content. It’ll make your content more powerful, too. Content written this way engages the audience better, since each person will read it and feel a personal connection. When it comes to blog writing, you need to integrate certain words that personalize the experience for readers.

Incorporate user feedback into your Content

Content and analytics of that content enable us to gain deep insights into what our customers expect from us. One of the most important characteristics of compelling and persuasive content is relevance. Is your content relevant to the right group of people? User feedback shows your audience’s reactions, suggestions and worldviews. This is vital, because everyone has a worldview — you just have to give them your attention.

Visual assests will shoot up content's perceived value

Top social media networks such as Pinterest and Instagram thrive because the primary form of content that can be uploaded, shared, and distributed is visual. When creating content of any form, use visual assets such as infographics, videos, slideshare presentations or interactive content. Videos alone will drive engagement, but when you embed the video in your post or share it on Facebook, you’ll likely triple its reach. As visual information, infographics can help you acquire more organic traffic and clients. Create and share infographics regularly. Publishers who use infographics grow their traffic an average of 12% more than those who don’t.

Writing isn’t for everyone. However, if you decide to make a difference in the world, writing is probably one of the best ways to do that. Great content can cement relationships with your best prospects and leads. Yes, you can create awareness about your product through content marketing, but it doesn’t stop there. That audience needs to be nurtured, too.