5 Tips to Reduce Bounce rate of your Website

Bounce rate on a website is the equivalent of kryptonite to Superman. While not deadly, bounces are a frustrating reality for most website owners. While bounce rates are disappointing, they are also an indicator that something can be fixed on your site. Whether it’s simple navigation changes, design layout or targeting efforts, we provide you the best ways in which these issues can be fixed and immediately reduce your website's bounce rate.

1. Focus – Attract The Right Audience

Keyword analysis and optimization is one of the moast vital part of directing users to your website.But one should make sure that they are not attracting wrong kind of users. The content that is to be delivered must speak to the needs and interest of visitors, so that they find it interesting to move ahead with the website and thus reduce bounce rate.

For example, if you sell shoes, optimize for shoe-related keywords. The goal is that visitors who have searched for shoes will be happy with your results if you are delivering on the SEO promise that you do, infact, sell shoes. Don’t optimize around socks and shoelaces unless you also sell those. It’s a waste of your SEO juice and your visitors’ time plus it can increases bounce rate drastically.

2. Website Navigation – It needs reconsideration

Bounce rate happens when a visitor visits your website and leaves before clicking through another page. The major reason behind this is that the visitors didnt find the content they were looking for on your page and decided to leave. So, how do you engage visitors beyond their first page view? The designing of homepage and navigation should be kept in mind and should be in coordination with what visitors expect it to be. Make the best use of your space – balance white space with color and navigation design. Use images to help convey your point or product and use large call-to-actions. Navigation should be direct and simple. The goal is to create an environment that is clearly navigable to lead your visitors in the right direction.

4. Quality Content for User Engagement

Quality content is the best to increase user engagement through the use of content generator tools, which use visitor's online activity and highlight relevant content and encourage call to action.

5. Be Mobile-Friendly

More than 80% fo people use mobile to view every sort of data as it is very convenient and handy to use. It is a must that the website should be optimized for mobile view(responsive website) else you would be losing your position in the market. All the business owners and developers must be ready to design each and every website that is compatible for mobile data searches. There are over a billion websites available on the web and if yours is hard to navigate on an iPhone or Android, your visitors will leave.

7 Significant Elements of Successful Ecommerce Website

Ecommerce websites are very experimental & innovative, and since any website that must handle a lot of traffic is put under a lot more pressure, it’s paramount that you have a solid website design for your ecommerce site. There are several, actually seven, design elements that you should always consider if you want your ecommerce site to be successful.

Mobile Responsive Design (Mobile Browser Reaction)

When a website is responsive, the layout and/or content responds or adapts based on the size of screen they are presented on. A responsive website automatically changes to fit the device you’re reading it on. People want to shop while they are on the go, it’s been proven time and time again, if your website is not compatible for mobile, you will have a hard time pleasing your customers. This is an investment that you absolutely must make when starting an ecommerce website.

Security

When a customer decides to purchase something online, he’s not just interested in the price and quality of the goods, but also in the safety of the website, including the payments. You cannot control users’ computers and make sure there are no viruses on them, but you can make your website secure. The use of an SSL certificate is an absolute must for e-commerce sites today. A secure website that uses the SSL certificate contains the “HTTPS” instead of the usual “HTTP” and has an image of a closed padlock in the address bar.

Simplicity & Coherence

Make you website simple and easy to understand, it should provide a smooth way to navigate from one page to another. No one wants to read a manual to be able to use your website. If the website is complicated then you will definitely have a problem getting people to come back to do their shopping again. The design should be simple and very straightforward. The login and sign up options should be very evident and when someone presses buy they shouldn’t have to jump through hoops to get down the funnel.

Product Images & Description

The design of your website should accommodate lots of product pictures and descriptive information. Usually the eight-image approach works best (front, back, top, bottom, left, right and some two perspective shots). The product description should provide a detailed insight to the products. No one wants to buy something that they cannot see or they have no information about. This will increase the opportunity for better placement on the search engines.

Site Search tool are vital for Ecommerce

Make sure that your ecommerce website has a convenient search tool. A first time visitor is likely looking for one particular thing. They do not want to spend the whole day sifting through items that they do not need. Filtered searches or faceted navigation are the best and must be present if at all you want to make sure that you get the best results from it.

Colors Combination & Design

The colors that you choose for your website branding can make or break the experience. No one wants to have their senses assaulted by a cocktail of strange colors. One very common mistake many people make with ecommerce websites is setting white text on a black background. Make it easy to see text and images and find colors that complement each other.

Recommendations – Get the Best for your Website

When you provide your customers with links to recommended products they might like, then you are going to make shopping easier on your site and promote additional sales. At least six links will make for an easier shopping experience that encourages extra additions to their cart.

How to increase Web Traffic through Content Writing

Content has become the single most important element for the success of your website. Earlier the developers of website were more inclined towards the design but with time they have understood that content can either make or destroy their website. The relevant and informative content on your website can bring maximum web traffic and make your site a big hit.

Alignment of Tone – Target Audience and You

Here we describe “tone” as a quality of writing that adds strength to your content and relevant to your prospective client. Your tone can be formal, informal, intimate, solemn, ironic, playful, etc.

An understanding of voice and tone in writing will give you an edge over the competition. Many writers ignore these elements, but these are the main ingredients that add flavor to your writing.

Even if your overall writing isn’t bad, the way you deliver or present your value matters. The purpose of writing is to give your audience a wake-up call — to inspire them, it will act as a “Call to Action”. Let your tone and vision draw the target audience closer to you.

As a golden rule goes, don’t use a professional or formal tone in your blog posts. You may get a few people to follow you, especially those who value professionalism over relevance, but sooner or later, you’ll struggle to attract new readers.

Leveraging & Sharing Third Party Content

Third-party content is the kind of content that you find on industry blogs, online publications, videos, online courses, ebooks, etc. The content doesn’t primarily come from you, so it is very important to know how you use it. You have to go a step ahead and showcase results from experiments, analysis, projects, etc. You could do a video, create a Slideshare presentation, record a podcast, write the article and turn it into an ebook that you could use to build your email list. Instead of waiting until something spectacular happens in your business, I encourage you to leverage statistics, experiences and results from other people.

Visualise and Focus on Individual

You need to visualize one person as the “targeted reader” for your content. That one person then stands in for the rest of your readers. Writing to one person at a time is one quick way to make your voice reach to each and everyone reading your content. It’ll make your content more powerful, too. Content written this way engages the audience better, since each person will read it and feel a personal connection. When it comes to blog writing, you need to integrate certain words that personalize the experience for readers.

Incorporate user feedback into your Content

Content and analytics of that content enable us to gain deep insights into what our customers expect from us. One of the most important characteristics of compelling and persuasive content is relevance. Is your content relevant to the right group of people? User feedback shows your audience’s reactions, suggestions and worldviews. This is vital, because everyone has a worldview — you just have to give them your attention.

Visual assests will shoot up content's perceived value

Top social media networks such as Pinterest and Instagram thrive because the primary form of content that can be uploaded, shared, and distributed is visual. When creating content of any form, use visual assets such as infographics, videos, slideshare presentations or interactive content. Videos alone will drive engagement, but when you embed the video in your post or share it on Facebook, you’ll likely triple its reach. As visual information, infographics can help you acquire more organic traffic and clients. Create and share infographics regularly. Publishers who use infographics grow their traffic an average of 12% more than those who don’t.

Writing isn’t for everyone. However, if you decide to make a difference in the world, writing is probably one of the best ways to do that. Great content can cement relationships with your best prospects and leads. Yes, you can create awareness about your product through content marketing, but it doesn’t stop there. That audience needs to be nurtured, too.