Bounce rate on a
website is the equivalent of kryptonite to Superman. While not
deadly, bounces are a frustrating reality for most website owners.
While bounce rates are disappointing, they are also an indicator that
something can be fixed on your site. Whether it’s simple navigation
changes, design layout or targeting efforts, we provide you the best
ways in which these issues can be fixed and immediately reduce
your website's bounce rate.
1. Focus – Attract The Right Audience
Keyword analysis
and optimization is one of the moast vital part of directing
users to your website.But one should make sure that they are not
attracting wrong kind of users. The content that is to be delivered
must speak to the needs and interest of visitors, so that they find
it interesting to move ahead with the website and thus reduce bounce
rate.
For example, if you sell shoes, optimize for
shoe-related keywords. The goal is that visitors who have searched
for shoes will be happy with your results if you are delivering on
the SEO promise that you do, infact, sell shoes. Don’t optimize
around socks and shoelaces unless you also sell those. It’s a waste
of your SEO juice and your visitors’ time plus it can increases
bounce rate drastically.
2. Website Navigation – It needs reconsideration
Bounce rate
happens when a visitor visits your website and leaves before clicking
through another page. The major reason behind this is that the
visitors didnt find the content they were looking for on your page
and decided to leave. So, how do you engage visitors beyond their
first page view? The designing of homepage and navigation should be
kept in mind and should be in coordination with what visitors expect
it to be. Make the best use of your space – balance white space
with color and navigation design. Use images to help convey your
point or product and use large call-to-actions. Navigation should be
direct and simple. The goal is to create an environment that is
clearly navigable to lead your visitors in the right direction.
4. Quality Content for User Engagement
Quality content is
the best to increase user engagement through the use of content
generator tools, which use visitor's online activity and highlight
relevant content and encourage call to action.
5. Be Mobile-Friendly
More than 80% fo people use mobile to view every
sort of data as it is very convenient and handy to use. It is a must
that the website should be optimized for mobile view(responsive
website) else you would be losing your position in the market. All
the business owners and developers must be ready to design each and
every website that is compatible for mobile data searches. There are
over a billion websites available on the web and if yours is hard to
navigate on an iPhone or Android, your visitors will leave.
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