There’s
a lot of content out there on the Web and it’s important to find
ways to build
an engaging website
that draws in and retains a customer’s attention. Sometimes it
can seem a prodigious task to keep your page up-to-date and
interesting. Some simple ways to maintain a great site are to
incorporate memorable web design,
add video, link to social media and refresh content to improve
the viewing experience for shoppers.
Memorable and Consistent Design
The
homepage should display a simple and clean high quality images
without much text. You must ensure that the content easy to
understand and navigate through the Website. This will ensure that
customers won’t lose interest or become frustrated. Keep a theme in
mind while designing and stick to it. Use only two to three colors
and fonts to streamline the visual landscape and prevent content from
becoming overwhelming. Choose fonts and colors similar to or same as
your logo which will help your website be seen as an extension of
your brand. Make sure your site has a unique web address to help
people find your business easily.
Video – Best Visual Content Promotion
The
addition of visual content like
video can immediately help to add interest to your site. It can be
hard to determine how to add video that relates to your product
though and the thought of filming content can seem daunting. It
doesn’t have to be and the costs outweigh most objections. The
prevalence of high quality video recording capabilities on most
smartphones means that almost everyone already has all the equipment
necessary to produce and edit a short video.
Customers
who view product videos are 85 percent more likely to make a
purchase, according to a
survey. The options range
from filming yourself or an employee talking about the products or
services you offer to simply showing a product without voiceover.
Video content is easier for
shoppers to process as well, because 90 percent of information
transmitted to the brain is visual.
Social Media Platform
Social
media can provide you the best platform to create
an interactive environment for your customers. Research shows that 74
percent of adult Internet users have social
media accounts, meaning that it’s a good chance to
build your customer base.
For small business this can be a great way to reach out to shoppers
and further develop a customer base. Posting on social media is
tantamount to free advertising and all businesses with little or no
marketing budget should take advantage of this aspect.
To
grow a fan base, offer promotions and coupons that are only available
to your subscribers or followers. Be sure to link all your accounts
to the homepage of your site so people can find you easily. Encourage
followers to share pictures and create hashtags that make your site
visible. By sharing video content on
social media you might be able to garner a lot of attention, 92
percent of mobile video viewers go on to share what they’ve
watched.
Fresh Content – Promote it
Providing
fresh content ensures new audience
to your website and also retain the returning visitors. Internet
users these days are used to a constant stream of new information in
their feeds. It is not
always a feasible option to provide a torrent of content on the
website but offering a weekly promotion of the content or product can
work best for you. Plan
out a few weeks of content ahead of time so you aren’t looking for
something at the last minute or being repetitive.
Conclusion
These
four tips can be an excellent way to increase sales and build a
broader audience for your products and services. Stepping out of your
comfort zone by filming some short product videos or entering the
world of social media can vastly improve your brand visibility.
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