Why should you hire a Responsive Web Design Company

Nowadays the world is on the go and you can find Iternet in everyone's pocket. Gone are the days when it was necessary to be near your desktop or laptop to access the net. Nowadays nearly half the Google traffic is coming from mobile devices as more and more customers are using these devices to shop, browse and get in touch with brands. Therefore it becomes important that websites are so designed that the experience is equally good whether viewed on a computer screen or on any other device. This is where Responsive Website Design Companies step in. The websites designed by these companies will ensure that your website looks optimized irrespective of the viewing device or the screen shape and size.

Let us see why it is becoming increasingly important for organizations to Hire a Responsive Website Design Company:

1) Restructuring the size that fints in all devices

A website which is not using the Responsive Website Design technology will not look oprimized across all viewing devices. People are accessing your website not just from desktop and laptop computers but also from mobiles, SmartPhones, tablets, and what not. So it becomes vital to ensure that your website looks equally optimized across all screen sizes and shapes. And do remember that technology is advancing so rapidly that there will be more devices with different screen sizes in the near future.

2) Neccessary for Business

When your potential customers are viewing your website on the devices other than computers, and if it leads to a low quality viewing experience, the consequesnces affect their decision to get in touch with you or to buy your products. A responsive web design will ensure that the user experience remains same irrespective of the viewing device and the screen size.

3) Portraying a professional image

A smart sleek responsive website design for your website speaks volumes about your professional approach and outlook. Your company will be perceived as a tech savvy organization in tune with the times and efficient enough to give customers an optimal viewing experience.

4) Cost effecient and Hassle free:

The initial cost of a Responsive Web Design is somewhat more than a conventional website. But in the long run you will recover the initial cost layout as there will be no need to pay for separate website designs as a ‘desktop version’ and another as a ‘mobile version’. Naturally this will also mean less maintaining and updating separate versions of your company website.

5) Efficient & organic Google ranking:

Last but not the least Responsive Web Designs get higher rankings by Search engines like Google and Bing. Just as you can make websites on your own by using DIY options on the net, there also DIY options for making Responsive Web Designs. But just as in the former there is a vast difference between a DIY and a professionally done job. Therefore hiring a Responsive Website Design Company makes a lot of business sense both in terms of cost as well as impact.

Significance of On-page Optimization for your Business

In this world of web revolution where hundreds of thousands sites are created everyday and the search engines are bustling with them, it is neccessary to make sure that your website appears first on the search engine result page. Want to make it easier for search engine to understand what your website should rank for? If yes, you are about to learn the secret of making your website keyword targeted.

Some of the On-page techniques which will help you gain rankings and grow as a business are listed below.

Optimizing your keyword list

The first & foremost rule is not to stuff your site with keywords. You can use keywords for important on-page elements like the heading, page title, image alt tag and also throughout the page but do not use them excessively. The major concept is to use keywords wisely so that they appear at the appropriate place. Use keywords which are most relevant and used according to your site. The volume of organic traffic you will gain depends on the kind of keywords you have selected.

URL Structuring/ Re-structuring

Search engine friendly URL id highly recommended as it provides better crawling. A short and descriptive URL help search engine to crawl your page easily. You should categorize all your pages with distinct and unique URL so that all your pages get indexed by the search engine. Your right URL can give you the visibility you always craved for your website.

Optimizing Page titles

A title tag should always be used in order to get your page displayed on internet. An optimized title tag tell the spiders and search engine bots about the information available on the page. Your title tag should be short, crisp and descriptive not exceeding the limit prescribed by different search engines. Always use your keywords towards the start of the title to get more importance from search engine while ranking in search engine result pages.

Heading Tag Optimization

Heading tags are important to make the search engines understand about the subject matter of the page. Get the most important heading in the <H1> tag, next heading in the <H2> and so on. Heading tags convey the search engines about the importance of content on the webpage. Choose your heading tags properly to improvise the visibility of the website to both your visitors and search engines.

Alt Tag (Helping hand of header tag)

Even after giving proper heading tag for all your images your images might not get visibility over the internet. Add keywords in the image alt tags and file name so that search engine bots can easily crawl your images and show them to your visitors. Adding alt tags to your images will ensure that all your images are displayed in Google search result pages (SERP) whenever a user enters the keywords mentioned in that.

Link-Building (Quality is better than Quantity)

You should always go for quality links from reputed websites. Google always prefers links from different sites as a ranking parameter. More quality inbound links you will get for your page, better it will be for your site ranking. You should ensure that your inbound links are growing in numbers and are coming from reputed sites.

Website Speed

Website loading time is also a significant factor in ranking your site by the search engines. Your visitors get annoyed if your website takes a lot of time for loading. Make sure that your site gets loaded quickly so that your visitors do not switch to your competitor. Do not use lot of images, clunky coding, many plugins as these are really detrimental for your website speed. Ensuring a high speed website will attract both visitors and search engine bots.

Mobile-Friendly (Being ahead of others)

With the increase in smartphones and internet, more than 40% of your visitors are visiting your website from mobile. Your website should be mobile-friendly so that search engine can rank your website higher. Creating a mobile responsive website will help you gain both better ranking and more web traffic. With the world going mobi-way, you will have to ensure that your site is present and searched on mobile.

These 8 techniques are just some of the ways that you can improve your on-page SEO. Any one used independently of the other won’t make much difference to your site ranking, however when used together, they can help to improve your site traffic.

They will help to get your pages working better, they will help to get your entire site crawled by search engine spiders, they will help increase the value of internal pages and they will build the relevancy of internal pages to specific keyword phrases. So, it pays to spend some time implementing these to improve your site! Please leave your comments below & feel free to ask any questions

Why Website is essential for every Business

Being in the business of Website Development & Design you might have often come across this plight from people around the world that why must we have a website? Considering the exponential growth of the Internet the question should no longer be about whether one should have a website or not, the question needs to be how soon should one get a website if one doesn't have it?

A website these days is as much an integral part of your day-to-day business as the smartphone in your pocket. Just as you will miss a great part of your business without your phone you are missing great business growth opportunities by not having a website for your business. A plethora of new opportunities appear for you as soon as you have a website. Although there are infinite reasons, given below are the 10 most important reasons why your business should have a website.

1. Amplify your business to the global market

As a business person you must be facing myriad forms of competition. You constantly need to focus on new innovations and advance niche market. Your business website will help you leverage the span of the Internet and become a part of an unprecedented information highway. From one part of the world you can transact with customers and clients to another part of the world without having to walk even an inch away from your desktop.

2. Opening door to new opportunitites & business

Embark upon a business with Internet given its capability of providing a friendly ambience at rock- bottom rates. Sometimes all you need is a website; develop an idea overnight and get started with it from the very next moment with your new website.

3. Effective communication with your customers and clients

It has become a daily phenomenon that most of your prospective clients are hooked to the Internet and using it regularly for their educational, communication and business needs. They will be overwhelmed to find you on the Internet and interact with you through your website. People these days find it easier to talk through websites rather than calling up or even sending e-mails.

4. Outperform your competition

While you're pondering over whether you should have a website or not we are pretty much sure that your competitors already have websites and are reaping the benefits of doing business on the World Wide Web. Having a website will improvise your capability to compete with your competitors & face them on an even turf.

5. Perform research and analysis

Improvise over your product & services with greater speed & efficiency with instant feedback from your customers and clients. You can organize debates and polls on your website to & administrate the gathered data from your clients and then analyze that data to follow more aggressive marketing strategy.

6. 24x7 ongoing Business

You dont have to slot time for your website, as your prospective customers can reach you from anywhere at anytime. Even at 2 a.m. people can log on to your website and do business with you without you having to get involved provided that all the interactive functions have been properly set up.

7. Affordable Advertising & Marketing

Whatever you’re promoting – products, services, or just yourself – a professionally designed Website is a great way to do it. Websites are like catalog/brochure that is easily produced, updated, interactive and quickly distributed to the people looking for them. In fact the response rate of website visitors is far better than the conventional advertisement audience.

8. Portray a progressive and contemporary image

Nobody likes organizations stuck in time warps. Your website should be up-to-date with current technologies as it would convey a positive message to the active users that you have got a progressive thinking and you adapt to advance technological trends with great flexibility and speed. By having a website you will be offering your clients an interface they are used to on a day-to-day basis.

9. Fast Service for More Popularity

In this fast moving world, people are too busy to wait for a product or service. In order to gain their trust, you will always have to be present for them. With an alluring and professional website, you can give your customers everything they are looking for. A business website can offer all the information to your visitors at one go and at any given time.

10. Guide prospective customers and clients

Sometimes you need to guide people in order to make them appreciate what you are offering. By constantly publishing informative and alluring content on your website you can raise awareness regarding your product or service and convert casual visitors into paid clients. Sometimes if the demand doesn't exist it can be created by making people aware of the need.



All said and done ....but still there are many more reasons that you can focus on. Picknbuilt provide you with all the neccessary ingredients to your website design and its full fleged developement of the same. Your first baby step towards your business will lead you to the top most level in the ever growing internet marketing world. Just try out. We are always there for you.