Ecommerce
websites are very experimental & innovative, and since
any website that must handle a lot of traffic is put under a lot more
pressure, it’s paramount that you have a solid website design for
your ecommerce site. There are several, actually seven, design
elements that you should always consider if you want your ecommerce
site to be successful.
Mobile Responsive Design (Mobile Browser
Reaction)
When a website is
responsive, the layout and/or content responds or adapts
based on the size of screen they are presented on. A responsive
website automatically changes to fit the device you’re reading it
on. People want to shop while they are on the go, it’s been proven
time and time again, if your website is not compatible for mobile,
you will have a hard time pleasing your customers. This is an
investment that you absolutely must make when starting an ecommerce
website.
Security
When a customer decides to purchase something
online, he’s not just interested in the price and quality of the
goods, but also in the safety of the website, including the payments.
You cannot control users’ computers and make sure there are
no viruses on them, but you can make your website secure. The
use of an SSL certificate is an absolute must for e-commerce sites
today. A secure website that uses the SSL certificate contains the
“HTTPS” instead of the usual “HTTP” and has an image of a
closed padlock in the address bar.
Simplicity & Coherence
Make you website
simple and easy to understand, it should provide a smooth way to
navigate from one page to another. No one wants to read a manual to
be able to use your website. If the website is complicated then you
will definitely have a problem getting people to come back to do
their shopping again. The design should be simple and very
straightforward. The login and sign up options should be very evident
and when someone presses buy they shouldn’t have to jump through
hoops to get down the funnel.
Product Images & Description
The design of your website should accommodate lots
of product pictures and descriptive information. Usually the
eight-image approach works best (front, back, top, bottom, left,
right and some two perspective shots). The product description should
provide a detailed insight to the products. No one wants to buy
something that they cannot see or they have no information about.
This will increase the opportunity for better placement on the search
engines.
Site Search tool are vital for Ecommerce
Make sure that your ecommerce website has a
convenient search tool. A first time visitor is likely looking for
one particular thing. They do not want to spend the whole day sifting
through items that they do not need. Filtered searches or faceted
navigation are the best and must be present if at all you want to
make sure that you get the best results from it.
Colors Combination & Design
The colors that you choose for your website branding
can make or break the experience. No one wants to have their senses
assaulted by a cocktail of strange colors. One very common mistake
many people make with ecommerce
websites is setting white text on a black background. Make it
easy to see text and images and find colors that complement each
other.
Recommendations – Get the Best for your Website
When you provide your customers with links to
recommended products they might like, then you are going to make
shopping easier on your site and promote additional sales. At least
six links will make for an easier shopping experience that encourages
extra additions to their cart.
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