A homepage is one of the most vital
page of the website. Because it commonly gets the bulk of site
traffic, it's crucial for the homepage to convert as much of that
traffic into leads and sales.
1) Attention Grabbing HEADLINE
Within 3 second, a website needs to answer, "WHAT DOES THIS SITE OFFERS?" Keep your headline title clear and simple to give the visitors clear picture of the same. It should neither be too long nor be too short and should offer a brief about the content. Heading should not be abstract as sometimes it can mislead the visitors.
Within 3 second, a website needs to answer, "WHAT DOES THIS SITE OFFERS?" Keep your headline title clear and simple to give the visitors clear picture of the same. It should neither be too long nor be too short and should offer a brief about the content. Heading should not be abstract as sometimes it can mislead the visitors.
2) SUB-HEADING
Your sub-headline should offer a brief description of what you do and offer. Avoid tacky language and messy text. It should provide the complete gist of the content that the user needs to know. Be different and show value. Don't just talk about yourself involve audience also. Also, use “call to action” so that there are more chances of creating a lead on the homepage itself.
Your sub-headline should offer a brief description of what you do and offer. Avoid tacky language and messy text. It should provide the complete gist of the content that the user needs to know. Be different and show value. Don't just talk about yourself involve audience also. Also, use “call to action” so that there are more chances of creating a lead on the homepage itself.
3) BENEFITS
It's not only important to describe what you do, but why you do it matters. Prospects want to know about the benefits and advantages. Your potential clients will take a step ahead when they believe that your website also offer them benefits.
It's not only important to describe what you do, but why you do it matters. Prospects want to know about the benefits and advantages. Your potential clients will take a step ahead when they believe that your website also offer them benefits.
4) Clear
CALL-to-ACTION
Including multiple call to action (CTA) above the fold is important to driving conversion. Offer two to three CTA (MAX) that map to various stages of the buying cycle. But do remember don't crowd the space with only “call to action”. Manage your space with your content, images and call to action(CTA).
Including multiple call to action (CTA) above the fold is important to driving conversion. Offer two to three CTA (MAX) that map to various stages of the buying cycle. But do remember don't crowd the space with only “call to action”. Manage your space with your content, images and call to action(CTA).
5) Effective FEATURES
In addition to benefits, list some of your key features. This give people more understanding of what's provided by your product and services. This step will help you create a relationshipwith your potential customers by offering product and services along with beneficiaries.
In addition to benefits, list some of your key features. This give people more understanding of what's provided by your product and services. This step will help you create a relationshipwith your potential customers by offering product and services along with beneficiaries.
6) CUSTOMER PROOF
Customer proof, is very powerful indicator of trust, which include just a few of your best QUOTES on the homepage. Adding a name and photo make the testimonials more real. Testimonial are a way to built trust among your potential customers who are in contstant search of reviews and then only they prefer the Website content. It helps you generate a positive reputation in the market.
Customer proof, is very powerful indicator of trust, which include just a few of your best QUOTES on the homepage. Adding a name and photo make the testimonials more real. Testimonial are a way to built trust among your potential customers who are in contstant search of reviews and then only they prefer the Website content. It helps you generate a positive reputation in the market.
7) User Friendly
NAVIGATION
To decrease bounce rates, your visitors need a clear path into your site from the homepage. Make sure your navigation is visible at the top of the page. And be sure to keep it simple and clear so that it should be easier for the vitiors to locate the category pages, contact pages etc. If navigation links are not placed at proper postition, then the customers are likely to skip to another website shooting up the level of your bounce rate.
To decrease bounce rates, your visitors need a clear path into your site from the homepage. Make sure your navigation is visible at the top of the page. And be sure to keep it simple and clear so that it should be easier for the vitiors to locate the category pages, contact pages etc. If navigation links are not placed at proper postition, then the customers are likely to skip to another website shooting up the level of your bounce rate.
8) CONTENT OFFER
To generate even more leads from your homepage, feature a really great content and offer freebies and discounts such as a white paper, ebook or guide. This will make them feel wanted and create a great impression about your services.
To generate even more leads from your homepage, feature a really great content and offer freebies and discounts such as a white paper, ebook or guide. This will make them feel wanted and create a great impression about your services.
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