How to improve your E- commerce Website Conversion Rates

Conversion rate optimization is a mandatory procedure for companies that aim to be the best player in their industry and wish to stand out from the over crowded eCommerce market. Even though we first heard of conversion rate optimization back in 2007, it’s benefits only became popular since the last three years. It’s a digital marketing trend that will certainly be on the “what’s hot?” list for the next year: early adaptors will be ahead of their competitors, building their reputation as leaders and as a top of mind choice, while those who lag behind will lose the chance to innovate their business.

As studies have shown, only 22% of businesses are satisfied with their current conversion rate. So there is plenty unexploited territory and many ways to get the attention of your website’s visitors: 78% of companies are not reaching their true potential and aren’t happy with their conversion rate.

So, the question is what can you do to upgrade your business to the next level and be recognized as top eCommerce website?

                     

Align Conversion plan with Business plan

Considering that CRO is an important part of the digital marketing strategy, marketers are still not getting the results they want. This might be a direct consequence of not implementing an integrated conversion rate optimization plan.

Start with the end in mind: what’s the purpose of this eCommerce business? What are my goals? How can I reach these goals? Once you have the answer to these question, you can drive up a marketing plan and include in it the conversion rate optimization plan.

Make the Check Out More Visual

You want to make your eCommerce application visual and easy for a user to understand. If a user does not know how far they are along the check out they may get frustrated and abandon your site for another with a simpler checkout path.

Incorporating Video

Sometimes when consumers are exploring eCommerce web applications they want more than just a picture of what they are buying. Utilizing a video of your product or service can reassure your visitors of what you are delivering. Video also conveys a better image of your company while helping to build trust and create a professional image for your brand. Remember, when adding video or images to your application always keep in mind page load time

Optimizing for Mobile

In today’s market, if you are not optimized for mobile, you might as well call it quits right now. Custora said “one third of all eCommerce purchases were made on a smartphone during the 2013 holiday shopping season”. That estimate has gotten larger over the past two years. It has become easier for page visitors to make their purchases via mobile or tablet. If your application is not optimized for mobile your visitors will seek their products or services elsewhere.

Increase Your Application Speed

Application speed may not be as important as providing an incredible user experience, but you do not want to keep your customers waiting around forever for your checkout page to load. There are many different techniques for identifying and fixing problems that may cause slow application speed.

Using Free & Fast Shipping

One of the first things a customer considers when they visit an online retail application is whether or not they offer free shipping. For many, no free shipping equals no purchase. Retailers need to be aware of this in order to be competitive with other online retailers.” If you do not jump on the idea of free and fast shipping someone else will. When that other web application uses it that is where your shoppers are going to go.

Using any one of these tips and tricks will improve your eCommerce conversion rate. Take your time and experiment with these different solutions to improve your website. If you are still looking for some more tips on what you can do to get more visitors you can check out our website Picknbuilt, leading website design & development company.