While the engagement you
garner on your Website is
directly proportional to the amount of sales and leads you will
generate but id your basic functionality and core design elements
are not not up to the mark you won't be able to retain your regular
clients let alone the prospective ones. To maintain your online
presence on the vast World Wide Web it has become mandatory to adapt
the technological advancement and stay relevant with market
ventures. Whether you want a lower bounce rate, to keep users on your
site longer, or simply wish to increase your conversion rate, you
should be evaluating your website performance on a regular basis to
discover areas for improvement.
Contemplating whether your website
needs a redesign? Consider the following reasons why it might be
time to take action and revamp your digital presence:
Saturated Homepage
The biggest mistake is inundating the
user with an excessive amount of content right on the homepage of
your site. You have only a few seconds to capture the interest of a
website visitor, so you must be concise and to the point with the
content you supply on your homepage. Ultimately, your homepage should
express your core value proposition and true differentiator in the
marketplace.
Arduous Contact Information
If you’re
a B2B service provider, or if you’re a luxury ecommerce site, your
contact information should be on your website.
If you don’t include it, you will undoubtedly see more users
dropping off your site, and your bounce-rate will shoot the sky as a
consequence. With so many users on their mobile devices, they may
quickly be looking for a way to reach you while they’re on-the-go,
and if they’re unable to find your phone number, they’ll find an
alternative company that is easier to get in touch with. Aside from
catering to users on mobile, including your phone number builds trust
with your consumers. Potential customers feel more comfortable when
there is a way for them to reach you, ask questions before making a
purchase, or speak to a customer service representative about a
product they’re interested in.
Responsive
Website – Need of the Hour
Keep in mind most visitors coming to
your site for the first time are on their mobile devices. Looking
into future, this isn’t going to change. In
fact, the number of mobile devices users as opposed to desktops will
only increase in years to come. A responsive
design allows you to accommodate all of your users regardless of
the platform they are using. This sort of website
design provides customers with a great user-experience whether
they are coming from mobile, table, or desktop. Simply put, if your
website isn’t responsive, your competitors
already have an advantage
over you—so it’s time to implement a responsive
design now.
Website Redesigns: A Worthwhile
Investment
Redesigning
your website is one of the most powerful things you can do for
your company online. At its core, a website is a communication tool.
If it’s difficult for users to communicate with your brand
digitally, you’re going to lose sales. By following best practices
and using a strategic approach to website
design, you can help your company garner an improved ROI and
increased brand visibility.
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