Importance of On Page Optimization for your Website

In this world of web revolution where hundreds of thousands sites are created everyday and the search engines are bustling with them, it is necessary to make sure that your website appears first on the search result page. Want to make it easier for search engine to understand what your website should rank for? If yes, you are about to learn the secret of making your website keyword targeted.

Some of the On-page techniques which will help you gain rankings and grow as a business are listed below.

Optimizing your keyword list

The first & foremost rule is not to stuff your site with keywords. You can use keywords for important on-page elements like the heading, page title, image alt tag and also throughout the page but do not use them excessively. The major concept is to use keywords wisely so that they appear at the appropriate place. Use keywords which are most relevant and used according to your site. The volume of organic traffic you will gain depends on the kind of keywords you have selected.

URL Structuring/ Re-structuring

Search engine friendly URL id highly recommended as it provides better crawling. A short and descriptive URL help search engine to crawl your page easily. You should categorize all your pages with distinct and unique URL so that all your pages get indexed by the search engine. Your right URL can give you the visibility you always craved for your website.

Optimizing Page titles

A title tag should always be used in order to get your page displayed on internet. An optimized title tag tell the spiders and search engine bots about the information available on the page. Your title tag should be short, crisp and descriptive not exceeding the limit prescribed by different search engines. Always use your keywords towards the start of the title to get more importance from search engine while ranking in search engine result pages.

Heading Tag Optimization

Heading tags are important to make the search engines understand about the subject matter of the page. Get the most important heading in the <H1> tag, next heading in the <H2> and so on. Heading tags convey the search engines about the importance of content on the webpage. Choose your heading tags properly to improvise the visibility of the website to both your visitors and search engines.

Alt Tag 

Even after giving proper heading tag for all your images your images might not get visibility over the internet. Add keywords in the image alt tags and file name so that search engine can easily crawl your images and show them to your visitors. Adding alt tags to your images will ensure that all your images are displayed whenever a user enters the keywords mentioned in that.

Link-Building

You should always go for quality links from reputed websites. Google always prefers links from different sites as a ranking parameter. More inbound quality links you will get for your page, better it will be for your site ranking. You should ensure that your inbound links are growing in numbers and are coming from reputed sites.

Website Speed

Website loading time is also a significant factor in ranking your site by the search engines. Your visitors get annoyed if your website takes a lot of time for loading. Make sure that your site gets loaded quickly so that your visitors do not switch to your competitor. Do not use lot of images, clunky coding, many plugins as these are really detrimental for your website speed. Ensuring a high speed website will attract both searchers and search engines.

Mobile-Friendly

With the increase in smartphones and internet, more than 40% of your visitors are visiting your website from mobile. Your website should be mobile-friendly so that search engine can rank your website higher. Creating a mobile responsive website will help you gain both better ranking and more web traffic. With the world going mobi-way, you will have to ensure that your site is present and searched on mobile.

These 8 techniques are just some of the ways that you can improve your on-page SEO. Any one used independently of the others won’t make much difference to your site ranking, however when used together, they can help to improve your site traffic.

They will help to get your pages working better, they will help to get your entire site crawled by search engine spiders, they will help increase the value of internal pages and they will build the relevancy of internal pages to specific keyword phrases.

So, it pays to spend some time implementing these to improve your site! Please leave your comments below & feel free to ask any questions

How To Make Every Page on Your Website More Engaging

There’s a lot of content out there on the Web and it’s important to find ways to build an engaging website that draws in and retains a customer’s attention. Sometimes it can seem a prodigious task to keep your page up-to-date and interesting. Some simple ways to maintain a great site are to incorporate memorable web design, add video, link to social media and refresh content to improve the viewing experience for shoppers. 

 

Memorable and Consistent Design

The homepage should display a simple and clean high quality images without much text. You must ensure that the content easy to understand and navigate through the Website. This will ensure that customers won’t lose interest or become frustrated. Keep a theme in mind while designing and stick to it. Use only two to three colors and fonts to streamline the visual landscape and prevent content from becoming overwhelming. Choose fonts and colors similar to or same as your logo which will help your website be seen as an extension of your brand. Make sure your site has a unique web address to help people find your business easily.

Video – Best Visual Content Promotion

The addition of visual content like video can immediately help to add interest to your site. It can be hard to determine how to add video that relates to your product though and the thought of filming content can seem daunting. It doesn’t have to be and the costs outweigh most objections. The prevalence of high quality video recording capabilities on most smartphones means that almost everyone already has all the equipment necessary to produce and edit a short video.

Customers who view product videos are 85 percent more likely to make a purchase, according to a survey. The options range from filming yourself or an employee talking about the products or services you offer to simply showing a product without voiceover. Video content is easier for shoppers to process as well, because 90 percent of information transmitted to the brain is visual.

Social Media Platform

Social media can provide you the best platform to create an interactive environment for your customers. Research shows that 74 percent of adult Internet users have social media accounts, meaning that it’s a good chance to build your customer base. For small business this can be a great way to reach out to shoppers and further develop a customer base. Posting on social media is tantamount to free advertising and all businesses with little or no marketing budget should take advantage of this aspect.

To grow a fan base, offer promotions and coupons that are only available to your subscribers or followers. Be sure to link all your accounts to the homepage of your site so people can find you easily. Encourage followers to share pictures and create hashtags that make your site visible. By sharing video content on social media you might be able to garner a lot of attention, 92 percent of mobile video viewers go on to share what they’ve watched.

Fresh Content – Promote it

Providing fresh content ensures new audience to your website and also retain the returning visitors. Internet users these days are used to a constant stream of new information in their feeds. It is not always a feasible option to provide a torrent of content on the website but offering a weekly promotion of the content or product can work best for you. Plan out a few weeks of content ahead of time so you aren’t looking for something at the last minute or being repetitive.

Conclusion

These four tips can be an excellent way to increase sales and build a broader audience for your products and services. Stepping out of your comfort zone by filming some short product videos or entering the world of social media can vastly improve your brand visibility.

5 Tips to Reduce Bounce rate of your Website

Bounce rate on a website is the equivalent of kryptonite to Superman. While not deadly, bounces are a frustrating reality for most website owners. While bounce rates are disappointing, they are also an indicator that something can be fixed on your site. Whether it’s simple navigation changes, design layout or targeting efforts, we provide you the best ways in which these issues can be fixed and immediately reduce your website's bounce rate.

1. Focus – Attract The Right Audience

Keyword analysis and optimization is one of the moast vital part of directing users to your website.But one should make sure that they are not attracting wrong kind of users. The content that is to be delivered must speak to the needs and interest of visitors, so that they find it interesting to move ahead with the website and thus reduce bounce rate.

For example, if you sell shoes, optimize for shoe-related keywords. The goal is that visitors who have searched for shoes will be happy with your results if you are delivering on the SEO promise that you do, infact, sell shoes. Don’t optimize around socks and shoelaces unless you also sell those. It’s a waste of your SEO juice and your visitors’ time plus it can increases bounce rate drastically.

2. Website Navigation – It needs reconsideration

Bounce rate happens when a visitor visits your website and leaves before clicking through another page. The major reason behind this is that the visitors didnt find the content they were looking for on your page and decided to leave. So, how do you engage visitors beyond their first page view? The designing of homepage and navigation should be kept in mind and should be in coordination with what visitors expect it to be. Make the best use of your space – balance white space with color and navigation design. Use images to help convey your point or product and use large call-to-actions. Navigation should be direct and simple. The goal is to create an environment that is clearly navigable to lead your visitors in the right direction.

4. Quality Content for User Engagement

Quality content is the best to increase user engagement through the use of content generator tools, which use visitor's online activity and highlight relevant content and encourage call to action.

5. Be Mobile-Friendly

More than 80% fo people use mobile to view every sort of data as it is very convenient and handy to use. It is a must that the website should be optimized for mobile view(responsive website) else you would be losing your position in the market. All the business owners and developers must be ready to design each and every website that is compatible for mobile data searches. There are over a billion websites available on the web and if yours is hard to navigate on an iPhone or Android, your visitors will leave.