In
this world of web revolution where hundreds of thousands sites are
created everyday and the search engines are bustling with them, it is
neccessary to make sure that your website appears first on the search
engine result
page. Want
to make it easier for search engine to understand what
your website
should rank for? If yes, you are about to learn the secret of making
your website keyword
targeted.
Some
of the On-page
techniques which will help you gain rankings and grow as a
business are listed below.
The
first & foremost rule is not to
stuff your site with keywords. You can use keywords for important
on-page elements
like the heading, page title, image alt tag and also throughout the
page but do not use them excessively. The major
concept is to use keywords
wisely so that they appear at the appropriate
place. Use keywords which are most relevant and used according to
your site. The volume of organic
traffic you will gain depends on the kind of keywords you have
selected.
Search
engine friendly URL id highly recommended as it provides better
crawling. A short and
descriptive URL help search engine to crawl your page easily. You
should categorize all your pages with distinct and unique URL so that
all your pages get indexed by the search engine. Your right URL can
give you the visibility you always craved for your website.
A
title tag should
always be used in order to get your page displayed on internet. An
optimized title tag tell the spiders
and search engine bots
about the information available on the page. Your title tag should be
short, crisp and descriptive not exceeding the limit prescribed by
different search engines. Always use
your keywords towards the start of the title to get more importance
from search engine while ranking in
search engine result pages.
Heading
tags are important to make the search engines understand about the
subject matter of the page. Get the most important heading in the
<H1> tag, next heading in the <H2> and so on. Heading
tags convey the search engines about the importance of content on the
webpage. Choose your heading tags properly to improvise the
visibility of the website to both your visitors and search engines.
Even
after giving proper heading tag for all your images your images might
not get visibility over the internet. Add keywords in the image alt
tags and file name so that search engine bots
can easily crawl your
images and show them to your visitors. Adding alt tags to your images
will ensure that all your images are displayed in
Google search result
pages (SERP) whenever
a user
enters the keywords mentioned in that.
You
should always go for quality links from reputed websites. Google
always prefers links from
different sites as a ranking parameter. More quality inbound
links you will get for your page, better it will be for your site
ranking. You should ensure that your inbound links are growing in
numbers and are coming from reputed sites.
Website
loading time is also a significant factor in ranking your site by
the search engines. Your visitors get annoyed if your website takes a
lot of time for loading. Make sure that your site gets loaded quickly
so that your visitors do not switch to your competitor. Do not use
lot of images, clunky coding, many plugins as these are really
detrimental for your website speed. Ensuring a high speed website
will attract both visitors
and search engine bots.
With
the increase in smartphones and internet, more than 40% of your
visitors are visiting your website from mobile. Your website should
be mobile-friendly so that search engine can rank your website
higher. Creating a mobile responsive
website will help you gain both better ranking and more web
traffic. With the world going mobi-way, you will have to ensure that
your site is present and searched on mobile.
These
8 techniques are just some of the ways that you can improve your
on-page
SEO. Any one
used independently of the other won’t make much difference to your
site ranking, however when used together, they can help to improve
your site traffic.
They will help
to get your pages working better, they will help to get your entire
site crawled by
search engine spiders,
they will help increase the value of internal pages and they will
build the relevancy of internal pages to specific keyword phrases.
So, it pays to spend some time implementing these to improve your
site! Please leave your comments below & feel free to ask any
questions
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